Standing out among thousands of other lawyers is one of the toughest challenges that we attorneys face. In most cases, bringing in new business depends on our abilities to market ourselves; our firms can’t grow without a successful marketing recipe in our toolkits.
In order to market yourself successfully, you have to strike the right balance between what it costs and what comes in as a result. You also have to make sure that what you’re doing is worth all your effort; it helps to know that someone else has tried and succeeded, but you need to track your own results and make judgment calls on whether your marketing strategies are working for you.
That’s why you need a law firm marketing consultant.
Even firms with modest budgets can be virtual rock-stars when it comes to marketing. It’s all in how you view your efforts, how people view your brand, and how you interact with the people your marketing efforts bring in.
If you’re like most lawyers, the thought of getting started on such a huge project is a little overwhelming.
The right marketing consultant for lawyers—ideally a successful NY attorney—will teach you:
A lot of this ties into one thing: branding. You have a brand, not just a law firm – and when you look at your brand as an all-encompassing representation of who you are, what you do and how much value you provide, you’ll get the results you deserve.
A brand is an entire reputation summed up by one 150-pixel-by-150-pixel graphic. When you see the red bull’s-eye, the golden arches or the silhouette of a blue bird with its wings spread, you know exactly what to expect – and your own logo will be no different if you represent your brand properly.
You need to send a powerful message. One that’s more powerful than the message your competitors are sending.
Business cards, letterhead, brochures and print ads are a start. You can focus your efforts on television commercials, advertisements, web videos and mailers, too.
Remember, though, that most people find success when they become major players on the Internet. That takes a spectacular website design and a combination of the right search engine optimization techniques.
Referrals are an excellent way to bring in business, and they can come from anywhere. Past clients, current clients, people who aren’t clients… they can all bring you lucrative cases that may not have come in any other way. By making the most out of your existing relationships (even those that are barely relationships at all, such as people who called but never worked with you), you can effectively boost your bottom line.
You’ll learn how to do exactly that when you work with us.
All of the tools that successful firms use—vanity numbers, television advertising, effective videos and more—can really add up in cost. In fact, springing for all of these things on your own while you’re on a limited advertising budget can stop you before you even begin.
You’ll have exclusive, unlimited access to all of the tools we’ve used successfully over the years, and you won’t have to spend your entire budget on them. We have incentive to produce these things for our own firm, so our goals are precisely aligned with yours.
Unlike a traditional marketing firm, which profits whether or not your advertising actually brings you business, we choose to license the marketing materials we’ve already created (and those we continue to create) so you can take advantage of a working model. It’s a win-win situation for lawyers.
Check out our television and radio commercials for lawyers. We can tailor them to mirror your firm, and you’ll be able to use them for a defined period of time in an exclusive geographical area.
We’ll even supply you with an incredibly easy to remember, bilingual toll-free number: 1-800-VICTIM2 or 1-800-VICTIMA (the Spanish-language version). We’ll route every call that comes in from your area directly to your office; there’s no middleman or anyone who can “skim” the good cases before they reach you.
Advertising is only half the battle. We’ll show you exactly how to set up an effective call center so you can provide the unparalleled service you’re known for to each and every prospective client that calls for help. From establishing an intake sheet that tracks your results to helping you build a network of attorneys who focus on other fields of law, our hard-earned experience and marketing expertise will work to your benefit.
We’ll also help you with:
Unlike traditional marketing firms, we’re doing this because we like to do it. We won’t force you into a contract that requires you to pay us an astronomical amount of money every year.
Instead, just give us a try. We don’t overcharge, and we won’t lock you into a contract. You’ll find that what we do is so effective that we don’t need to fence you in. We’re lawyers helping other lawyers because frankly, we’re really, really good at it.