You don’t want every person who ever needs a lawyer to find your website.
If you think about it, you only want people who need help in your practice areas. Further, you only want qualified potential clients – those you actually can help. It does you very little good to attract website traffic from someone who caused a car crash while driving under the influence when you represent victims of those types of accidents.
You need to market selectively, and here’s why:
Selective marketing targets the right audience, has a higher return on investment and gives you a distinct advantage over law firms that want to attract everybody.