A brand is more than just a logo. It tells your story and shows clients why you’re the go-to firm for your area – and it helps solidify you as the subject-matter expert in your field.
The average American 3-year-old can recognize 100 brands, and adults can recognize several times that. We can credit smart marketing professionals for that. While 3-year-olds aren’t your target, branding your firm is essential if you want people to remember you.
A brand is the overall picture that people associate with your firm. It shows what you have to offer, how successful you are and even how well you understand your clients.
When people hear your firm’s name, you want what they think to be positive. That’s why it’s so important to develop a strong, reliable brand that people can trust – and then to work hard to keep it in the forefront of people’s minds. When people need a personal injury lawyer, your name will be the only one they can remember.
In order to successfully brand your firm, you need a solid brand identity. Most lawyers also need:
A good business package might include business cards, letterhead, brochures and postcards. Maintaining consistency in everything that represents your firm is the key to successful branding.
While it used to be a good idea to get a listing in the Yellow Pages, things have changed. Print ads are consumed by millions of readers every month, and you need to be front-and-center in the most strategic locations.
As always, television is one of the best ways to reach your target audience. You need professionally produced television commercials that engage viewers and inspire them to stop what they’re doing and call you immediately.
YouTube and other video websites are quickly becoming the most trafficked sites on the Internet, and savvy marketers produce videos that get thousands of views (and the best part is that the traffic from the videos is targeted, refined and completely free).
Most people turn to the Internet when they’re looking for a personal injury lawyer, so your website has to be welcoming, engaging and useful. It also has to contain the right calls-to-action so that people who are just browsing take the initiative to become your clients.
Search engine optimization is an essential part of branding because it helps people solidify the way they view your firm. You can control how and why they find you online, so it makes sense to reach out to the right potential clients through SEO.
You may not need to do all of these things as you build your brand, and that’s okay. We can help you with any of them so that you’re making the most out of your brand identity.
Let’s Talk About Your Law Firm Branding Efforts
Call us at 800-842-8462 or contact us online. We’re not a marketing firm; we’re attorneys who have successfully used all of the techniques we’ll teach you. No contracts, no long-term commitments, and no headaches. We want the same thing you want: to be different and get noticed.