As an attorney, you know that the Internet has helped law firms grow immensely – but you might also know that if you don’t capitalize on everything it has to offer (and your competitors do), you’re probably missing out on plenty of business.
While you have better things to do than follow digital marketing trends, it’s still important that you know what’s going on so you can put your marketing budget to work for you rather than throwing it away on things that don’t work.
1.Content marketing. It’s hard to ignore the benefits of content marketing. It helps you connect with the right clients and it makes your firm more available on the Internet.
2.You might be surprised to know that 47 percent of businesses have a dedicated content marketing group – and according to the Content Marketing Institute, that’s an incredibly smart way for law firms to do business.It helps you to maximize your exposure and leaves you free to work on other aspects of growing your firm.
3.Mobile experiences matter. The number of Internet users with smartphones and tablets has doubled over the last couple of years, which means that it’s incredibly important to make sure you have a responsive website and that every piece of content you put out – including video – is optimized for mobile.
4.Social networks are becoming more important in ranking. The more people your business connects with socially, the better. It’s important that you have a flourishing social network, and that can include Facebook, Twitter and a number of other platforms.
Digital marketing trends aren’t as important as having a true multi-dimensional approach to your marketing, but they’re part of it – and if you need help ensuring that your firm is going in the right direction, call us at 800-842-8462 or get in touch with us online. We’ll help make sure you’re poised for success when it comes to marketing your law firm.