According to “The Power of Direct Marketing,” an in-depth report by the Direct Marketing Association, the return on investment of a good email marketing plan is higher than 4,000 percent.
With very few exceptions, most law firms should have some type of email marketing plan in place.
At the very least, you should have a way for people to subscribe via email to your blog. (You do have a blog, don’t you? You need one.)
There are all kinds of emails you can send to potential clients or existing clients, but some are more effective than others are.Successful email campaigns for attorneys include:
E-courses are generally designed to answer specific questions that clients have about your practice areas.
Think about the last time you subscribed to an email list. You were already engaged by the website, and you found the site’s content informative and helpful. Maybe you got a free e-Book out of the deal, or perhaps you just wanted the newsletter.
The bottom line is that you wouldn’t have signed up for it if the website had been uninformative or uninteresting.
The key to earning email subscribers is just that: you have to earn them through valuable content. You can’t afford to make mistakes with your website because it’s what advertises your services all day, every day.Through value-packed landing pages, informational blog posts and an easy-to-navigate website, you’ll be able to impress your prospective clients and show them that you’re the subject-matter expert in your field of law.