Law firms that email newsletters to clients are tapping into a valuable resource for first-time and repeat business. According to statistics, a significant number of subscribers open law firm emails (certainly more than open IT company and event-planning emails) and legal emails garner a higher number of clicks than those in other industries, including PR and B2B services.
If there’s ever a way you can make the most of your Internet presence without annoying your clients and potential clients, you should take advantage of it. An opt-in newsletter subscription is a great way to do that.
A newsletter is only one part of a multi-dimensional marketing approach for law firms, but it can be an invaluable asset.
Many firms choose to fill their newsletters with recent blog posts. It’s simple, cost-effective and can be fully automated.
Some lawyers write a personal note, while others have a standard boilerplate. Either way, you stand to gain new clients with minimal effort on your part.
You can build your email lists by asking people to subscribe to your newsletter through a compelling call-to-action on your website. Many firms require people to subscribe in order to download an eBook or other free resource.