User Engagement with Your Website The Ultimate Goal

You already know that it’s incredibly important to have an amazing (and responsive) web design and SEO if you want people to find your firm online, but what happens once they find you?

Do they stick around to see what you have to offer, or are they scrambling for the “Back” button to leave as quickly as possible?

If you do things correctly, your users will find you and stick around – and when they do, Google sees that as a point in your favor. That’s because Google uses user experience as one of the factors in their ranking algorithms.

What Law Firms Need to Know About User Experience

Remember that Google is a business. As a business, they only make money if their searchers are happy; that’s why they look for all the signals that searchers are happy with what they’ve delivered. The sooner someone leaves your page, the less likely it is that they were happy with it. After all, if your site was useful, visitors would stay.

User experience, or UX, requires you to have an in-depth understanding of what your users need and want.

Your website should be:

  • Useful
  • Easy to use
  • Attractive
  • Easy to navigate
  • Credible

There’s no way you have time to look into all of that, though – you have cases to handle, clients to consult and your own life outside of work. (That’s why people choose to work with us.)

How Do You Gauge Whether Your Website is Successful?

Forget counting visitors. An ugly, useless website can get thousands of visitors.

What matters? Users who don’t bounce as soon as they arrive; users who actually fill out your contact form or pick up the phone to call you because they trust you.

You can tell your site is working and providing a great user experience by the number of people who connect with you.

How well is your current website meeting that need? If you’re honest, it might not be doing as well as you’d like to think. If you need help making the most out of your online presence and bringing in new business, we’re just a click away.