If you want to compete with every other lawyer who’s hung up a shingle, you need the best website. However, as an attorney, you probably know that there’s more to the story than having a clean, responsive and engaging website.
There’s search engine optimization.
You can have the best-looking website on the Internet, but if nobody finds it, there’s no way you can make it work for you.
If nobody finds it, you’ve wasted resources that you could’ve put somewhere else.
All of the major search engines – Google, Yahoo and Bing – have adapted their search results to serve up only pages that will be valuable to their users. Why would they serve up anything else? Their businesses depend on people being happy with the results they deliver, and if they can’t deliver, it’s simple for users to make a permanent switch.
In order for your website to be a success within the search engines, you desperately need:
To top it all off, you need incentives for readers to become clients. Some of that is showing how good you are at what you do, as well as how knowledgeable you are about personal injury claims in your city and state. However, persuasive calls-to-action are the key to getting people to take initiative and build up the resolve to call you.
Again, though, you don’t have to worry about any of that if nobody can find your site. That’s where search engine optimization comes in.
The search engine optimization techniques that worked 5 years ago are obsolete. In fact, some techniques from last year are already out the door.
The search giants are wise to the fact that people try to game the results so they come out on top, but Google has changed the entire process. Their own Head of Webspam, Matt Cutts, says that webmasters need to stop calling SEO “search engine optimization” and call it “searcher experience optimization.”
That’s because all of the major search engines will only deliver content that its users find valuable.
You could spend days, weeks or even months trying to figure out what works. You can make a tweak here and an adjustment there – but in many cases, it’s best to defer to the experts.
We look at it this way: you could tinker with your home’s electrical wiring, and you might not even be electrocuted. But why would you do that when there are actual electricians who, in exchange for your money, will do it for you (and ensure that you’re not on your way to the hospital 10 minutes later)?
Lawyer Marketing PR: We Know What Works
We know what works because we’ve been there. We’ve developed proven strategies that create real, tangible results.
Call us at 800-842-8462or drop us a line. We can help you get the same results we’ve gotten for our own firm – and help you increase your bottom line.